Creative Director, Commercial Sound, George Castle is an award-winning Sound Designer with extensive experience in advertising, feature films, and immersive audio. His work spans high-profile campaigns for global brands such as Nike, McDonald’s, Burberry, Tesco, Adidas, and Toyota, and encompasses a broad range of disciplines – from sound design and re-recording mixing to sound supervision and bespoke soundscapes.
Over the course of his career, George has worked in some of London’s leading studios, building a reputation for technical precision and creative versatility. His work has been recognised with multiple Kinsale Shark Awards and Music & Sound Awards Finalist honors. Recent highlights include sound design for Travis Scott 4×4, Riyadh Season – Esports, Nike’s Scary Good campaign, and Mafiathon 3 with Kai Cenat.
George’s approach is rooted in close, ongoing collaboration with directors, creatives, and producers, ensuring each project’s vision is fully realised. His client-focused ethos has fostered long-standing relationships with top creatives and brands, enabling him to translate briefs into powerful, memorable soundscapes.
In addition to his work on commercial projects, George is committed to mentoring the next generation of sound designers. He has guided emerging talent in the industry, sharing his knowledge and fostering an environment of collaboration and innovation. George’s leadership style emphasises teamwork and the sharing of ideas, ensuring that each project benefits from the collective expertise of the entire sound team.
