Walmart – Visual Identity 2022: Sparkle

THE MAKING-OF with David Soto David Soto: When Publicis and Project W came to the Harbor team to work on…

WalmartVisual Identity 2022: Sparkle

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Credits

WalmartVisual Identity 2022: Sparkle

Agency + Client Credits

Agency

Publicis

Harbor Credits

VFX
Design

Artist Credits

Creative Director, Design

David Soto

Senior Motion Graphics Artist 2D & 3D

Candy Sui

Art Director

Denis Sharabarin

Creative Director, TiltShift

Felix Urquiza

VFX Producers, TiltShift

Rylee-Ann Romero, Josef LeBeau

3D Artists, TiltShift

Gerardo Valerio, Juan Carlos Echeverry, Victor Duncan, Juan Salazar, Angel Negron, Alejandro Robledo, Maurizio, Zappettini

Nuke Compositors, TiltShift

Josh Bolin, Dylan Brown

More

THE MAKING-OF

with David Soto

David Soto: When Publicis and Project W came to the Harbor team to work on their VisID system, the goal was very clear: elevating an already successful concept even further with Sparkle 2.0.

Building toolkits for their holiday 2022 campaigns and beyond was a rewarding challenge and one that builds the foundation for what their Sparkle concept can become in the future. These assets touched all aspects of Walmart's advertising footprint, from digital, to signage, to tv, to OOH.

Pushing the visuals with best-in-class simulation tools, lighting, rendering techniques, and more hands-on Creative Direction drove the concept forward in a more holistic and beautiful way. We also built a custom typeface made out of the hero sparkles for the client to use for every execution