Come for the deals, stay for the drama. Ian Somerhalder, Lisa Rinna, Chad Michael Murray, Anthony Ramos, Walton Goggins, Taye Diggs, and more headline Walmart's 2024 Black Friday Deals campaign.
Following the success of last year’s Walmart “RomCommerce” and “Mean Girls Black Friday,” Harbor is thrilled to reunite with award-winning creative team for another groundbreaking project. Brought to life by Radical Media and a collection of Publicis Groupe agencies, including: Fallon, Publicis NY, Digitas, the community, Contender, and PubW, with visionary direction from Marc Webb and Paul Briganti, Harbor is proud to have contributed with Color, VFX, and Final Delivery.
OFFICIAL TRAILER
THE MAKING OF
SISTER, SWINDLER
THE HUNT
A SCANDAL INDEED / STABLE BOY OF THE SEASON
SOMETHING'S COOKING / CAN'T HANDLE THE HEAT
FOOTBALL & FOILS / CURTAINS UP / ONE LAST DEAL
FULL CREDITS:
Production Company: Radical
Directors: Marc Webb (Genre), Paul Briganti (Making Of)
President: Frank Scherma
SVP Head of Commercials: Jim Bouvet
Executive Producer: Molly Griffin
Head of Production: Andrea McIntyre
DPs: Scott Cunningham (Genre), Cristina Dunlap (Making Of)
Line Producers: Dave Bernstein, Peter Bunstein (Making Of), Taylor Björn Bro (Making Of)
Production Supervisors: Shelly Silverman, Sara Kelman (Celebrity), Sydney Tracey (Celebrity), Joaquin "Quino" Toranzo (Making Of)
Commercial Coordinator: Alex Domenici
Celebrity Coordinator: Robert Balcazar
Agency: Publicis Groupe // Fallon, Publicis NY, Digitas, the community, Contender, PubW
Chief Creative Officer: Nikki Baker/Fallon
Executive Creative Director: Travis Parr/Fallon
Group Creative Directors: Abby Gross/Fallon, Sara Cummings/Fallon
EVP, Creative: Molly Crawford/Digitas
VP, Creative Director: Danny Weilandt/Digitas
Senior Art Director: Lexey Watson/Digitas
Senior Copywriter: Reilly Harmer/Digitas
Art Director: Grace Geary/Fallon
Copywriter: Kayla Hall/Fallon
Art Director: Alisha Branch/Fallon
Copywriter: Pete Prendergast/Fallon
Junior Art Director: Rachel Williams/Fallon
Junior Copywriter: Henry Coffey/Fallon
Associate Creative Directors: Leah Jarem/Fallon, Meredith Niles/Fallon
EVP, Design: Daniel Arenas/Publicis NY
Creative Director, Design: Lydia Bickal/Publicis NY
Designers: Shaofen Deng/Publicis NY, Zeynep Guner/Publicis NY
Head of Production: Chris Detoy/Publicis NY/PXP
Executive Producers: Peter McCann/Publicis NY/PXP, Chris Parke/the community
Senior Producer: Woodrow Clark/Publicis NY/PXP
Producer: Trevor Hembling/Publicis NY/PXP
Production Coordinator: Cherise Honore/Publicis NY/PXP
SVP, Director Business Affairs: Robin Oksenhendler/Publicis NY/PXP
Director of Business Affairs: Yenia Paez/Publicis NY/PXP
Business Manager: Zaki Hashem/Publicis NY/PXP
Post Production: Head of Production: Tia Perkins
Executive Producer: Nadia Dabibi
Producers: Tayler Gilchrist, Lauren Johnson
2D Creative Director: Alex Candlish
Beauty Creative Director (The Making Of, Soap, Supernatural): Anne Trotman
3D Creative Director: Justin Kurtz
Senior Flame Artists: Melissa Graff, Sam Caine, Heather Keister
Beauty Artist: Jared Pollack
Senior Compositors: Luke Midgley, James Rowell, Justin Keil, Gigi Ng, Hailey Akashian
Associate Compositor: Emma Schaberg, Joleen Zhang
Matte Painter: Nathan McKenna
Stills Retouchers: Diego Angarita, Derek Kalisher
Motion Design Creative Director: Brian O’Donnell
Designers: Jack Joshi-Powell, Dee Divakaran
Senior Color Producers: Brad Martin
Color Producers: Maxwell Hanson, Jake Grom
Senior Colorists: Oisin O’Driscoll (Official Trailer, The Making Of, Sports) Adrian Seery (Soap, Historical, Ranch), Maxine Gervais (Supernatural)
Colorist: Jeff Pantaleo
Color Assists: Elizabeth Hickey, Joni Brandenburg, Scarlett Thiele, Weiyi Ang
Tech Ops: Will Curtin, Alejandra Cedeno, Sergio Perez, Pete DeAndrea
Head of Operations: Alyson Peters
Operations Manager: Jess Hock
