The Making Of
With David Soto
When The Martin Agency & PXP approached us with their bold vision of transforming their classic cookie into a cloud-like marvel, we knew we were in for a collaborative adventure.
Photography
We didn't just look at product photos, we studied them like scientists observing light dancing across surfaces. These real world references became our foundation, grounding our products in reality before we took flight.
Look Development
We became digital pastry chefs.Traditional techniques guided our modern tools as we breathed life into every cookie contour and cream swirl.
We worked closely with the creative team to Create the right crumb structure for the split cakester. We didn't just want viewers to see the texture, we wanted them to feel an irresistible urge to reach through the screen and take a bite.
We then brought our assets into a neutral digital studio space where we could perfect their look before introducing them to the vibrant yellow universe. Here, colors deepened, textures were refined, and details came to life.
The magic happened when we pushed how light penetrates cake-like substances. that subtle glow that makes baked goods appear soft and inviting. We balanced perfection with carefully orchestrated imperfections, knowing that it's these tiny flaws that make these cakesters look deliciously real.
Simulating the impossible
The journey from a hard Oreo cookie to a cloud-like cakester wasn't just an animation challenge, it was an alchemical experiment in visual storytelling.
Using simulations, we added secondary animation to convey the softness of the cakester.
The team played in extremes, finding the right point between too far & rubbery, and too rigid.
We didn't want magic, but something more subtle. finding that razor-thin edge between impossible and believable.
We also created clouds through simulations, Dialing in the right amount of fluffiness vs wispiness to support the story and our products.
The Rip
For Softmode, we also took on the challenge of splitting the cakester in half after the transformation.
This involved more similation and traditional animation techniques to give it the right amount of inertia and weight as it ripped while keeping the softness of the cakester as the star of the show.
The result?
A transformation so organic, viewers would forget they were watching something unreal.