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June 20, 2018

#CannesLions2018: Pharma and Health & Wellness Lions winners!

The 65th annual Cannes Lions Festival of Creativity kicked off on 18 June with the Cannes Pharma and Cannes Health & Wellness Lions award ceremonies!

Winners of the Cannes Lions Health track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Monday, 18 June from 7pm.

Lions Health, now in its fifth year, recognises outstanding creative communications in the healthcare sector. Louise Benson, executive festival director of Lions Health explains:

Lions Health was created to promote the value of creativity in healthcare communications. Every year the health juries set the bar that little bit higher, and every year the industry rises to meet that challenge.

The Health & Wellness Lions in particular celebrate creativity for personal well-being.

This is exceptionally engaging work which promotes non-prescription products, publically educates to allow self-diagnosis or facilitates pro-active personal care.

John Fidelino, executive creative director at InterbrandHealth was this year’s Health & Wellness Lions jury president.

This year’s Health & Wellness Lions 2018 Grand Prix winner was the Corazon: Give Your Heart integrated campaign for Montefiore by John X Hannes, New York with picture post production by Harbor Picture Company, New York.

The Pharma Lions celebrate creative communications from pharmaceutical clients and services in this highly-regulated industry, honouring work that has supported in facilitating diagnosis, disease mitigation or illness management.

Rich Levy, CCO at FCB Health, was this year’s Pharma Lions jury president.

Grand Prix for Good: Health

Entries for public awareness messages, non-profit organisations and charities aren’t eligible in their category, but are considered for the Lions Health and United Nations Foundation Grand Prix for Good.

This year’s Grand Prix for Good: Health went to TBWA/India (Mumbai) for the Asha Ek Hope Foundation social service’s ‘Blink to Speak’.

View the full tables of winning work below:

Health and Wellness Lions winners

 

Entrant Country Client Product Title Award
JOHN X HANNES, New York USA MONTEFIORE FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS CORAZÓN – GIVE YOUR HEART Grand Prix
J. WALTER THOMPSON BANGKOK THAILAND KLEENEX FACIAL TISSUE : SKIN CARE TINY DOLL Gold Lion
SERVICEPLAN GERMANY, Munich / SERVICEPLAN KOREA, Seoul / DOT INCORPORATION, Seoul GERMANY DOT DOT MINI DOT MINI. THE FIRST SMART MEDIA DEVICE FOR THE VISUALLY IMPAIRED. Gold Lion
CARREFOUR, Massy / MARCEL, Paris FRANCE CARREFOUR CARREFOUR BLACK SUPERMARKET Gold Lion
Y&R MELBOURNE AUSTRALIA MONASH UNIVERSITY MONASH UNIVERSITY SIP SAFE Gold Lion
RPA, Santa Monica USA PEDIATRIC BRAIN TUMOR FOUNDATION HEALTH IMAGINARY FRIEND SOCIETY CAMPAIGN Gold Lion
RPA, Santa Monica USA PEDIATRIC BRAIN TUMOR FOUNDATION HEALTH IMAGINARY FRIEND SOCIETY CAMPAIGN Gold Lion
ENERGY BBDO, Chicago USA NATIONAL SAFETY COUNCIL NATIONAL SAFETY COUNCIL NATIONAL SAFETY COUNCIL “PRESCRIBED TO DEATH” Gold Lion
adam&eveDDB, London UNITED KINGDOM CALM CALM PROJECT 84 Gold Lion
J. WALTER THOMPSON BANGKOK THAILAND KLEENEX FACIAL TISSUE : SKIN CARE TINY DOLL Silver Lion
McCANN BIRMINGHAM UNITED KINGDOM DEXCOM G6 GLUCOSE MONITORING SYSTEM RYAN & SUZIE Silver Lion
GREY INDIA, Mumbai INDIA MAHINDRA RISE SELF-EXAMINATION FOR BREAST CANCER THE HEALTH PURSE (SEHAT KA BATUA) Silver Lion
mcgarrybowen Shanghai CHINA ALZHEIMER’S DISEASE CHINESE ALZHEIMER’S DISEASE AWARENESS COMMUNICATION THE FADING FONT Silver Lion
Y&R BRAZIL, São Paulo BRAZIL SANTA CASA DE MISERICÓRDIA DE SÃO PAULO INSTITUTIONAL HEMOJI Silver Lion
OGILVY & MATHER, Chicago USA COOK COUNTY HOSPITAL AIRBNBABY THE TINIEST LISTING Silver Lion
JAZZ COMMUNICATION, Bucharest / MAGICAMP NGO, Bucharest ROMANIA MAGICMAKERS NGO MAGIC HOME – A SHELTER FOR PARENTS WITH SICK CHILDREN TAKE A SEAT Silver Lion
DDB MUDRA GROUP, Mumbai INDIA JOHNSON & JOHNSON STAYFREE SANITARY PADS PROJECT FREE PERIOD Silver Lion
WMcCANN, São Paulo BRAZIL HOSPITAL DE AMOR INSTITUTIONAL THE FALL Silver Lion
JOHN X HANNES, New York USA MONTEFIORE FILM, APP, OUTDOOR INSTALLATIONS, AND BILLBOARDS CORAZÓN – GIVE YOUR HEART Silver Lion
McCANN NEW YORK USA CIGNA CIGNA TV DOCTORS OF AMERICA – SEASON 2 Silver Lion
OGILVY AUSTRALIA, Melbourne AUSTRALIA SUNCORP AAMI AAMI SMARTPLATES Silver Lion
McCANN NEW YORK USA RECKITT BENCKISER MUCINEX #SUPERSICKMONDAY Bronze Lion
DROGA5, London UNITED KINGDOM BULK POWDERS SPORTS NUTRITION NEGOTIATION Bronze Lion
GEOMETRY GLOBAL, Prague CZECH REPUBLIC NEURODIGITAL HAPTIC GLOVES TOUCHING MASTERPIECES Bronze Lion
BWM DENTSU, Sydney AUSTRALIA THE ALS ASSOCIATION CHARITY PROJECT REVOICE Bronze Lion
J. WALTER THOMPSON COLOMBIA, Bogotá COLOMBIA EASY TAXI /COLOMBIAN RED CROSS TAXI SERVICE EASYASSISTANCE Bronze Lion
CHEIL WORLDWIDE, Madrid SPAIN SAMSUNG / FECMA SAMSUNG WAR CORRESPONDENTS ON BREAST CANCER Bronze Lion
McCANN HEALTH, New Delhi / McCANN INDIA, Mumbai INDIA KWALITY LTD. KWALITY MILK NOON ASSEMBLY Bronze Lion
TBWA\PARIS FRANCE JACCEDE.COM ASSOCIATION FOR DISABLED PERSONS BOREDOM Bronze Lion
TBWA\PARIS FRANCE AIDES NGO #SHARETHELOVE Bronze Lion
OGILVY GERMANY, Frankfurt GERMANY EUROPEAN ANTI-BULLYING NETWORK (EAN) EUROPEAN ANTI-BULLYING NETWORK (EAN) ESCALATING GIFS Bronze Lion
VML, Bogotá COLOMBIA AMBLYOPIA WORLD CAMPAIGN AMBLYOPIA WORLD CAMPAIGN I RESCUE Bronze Lion
BETC/HAVAS, São Paulo BRAZIL ASSOCIAÇÃO INTERNACIONAL HABITAT PARA A HUMANIDADE ANTI MOSQUITO POSTERS DISSOLVING POSTERS Bronze Lion
&CO, Copenhagen DENMARK THE DANISH CANCER SOCIETY & TRYGFONDEN THE DANISH CANCER SOCIETY & TRYGFONDEN HELP A DANE Bronze Lion
TBWA\NEBOKO, Amsterdam THE NETHERLANDS FONDS GEHANDICAPTENSPORT CHARITY ZWEMMER Bronze Lion
BBDO CHILE, Santiago CHILE CORPORACIÓN DEL TRASPLANTE CORPORACIÓN DEL TRASPLANTE ONG CALL OF HOPE Bronze Lion
BEARS CALLING, Berlin GERMANY LEAPS BY BAYER HEALTHCARE THE LEAP OF FAITH Bronze Lion
ENEL ROMANIA, Bucharest / PUBLICIS ROMANIA, Bucharest ROMANIA ENEL ROMANIA THE NEST ADDRESS Bronze Lion
COLENSO BBDO, Auckland NEW ZEALAND MARS PEDIGREE THE CHILD REPLACEMENT PROGRAMME Bronze Lion

 

Pharma Lions winners

 

Entrant Country Client Product Title Award
TBWA\INDIA, Mumbai INDIA ASHA EK HOPE FOUNDATION SOCIAL SERVICE BLINK TO SPEAK Gold Lion
CHE PROXIMITY, Melbourne AUSTRALIA COCHLEAR COCHLEAR HEARING IMPLANTS THE HEARING TEST IN DISGUISE Gold Lion
GRUNENTHAL, High Wycombe / LANGLAND, Windsor UNITED KINGDOM GRUNENTHAL DISEASE AWARENESS CHANGE GOUT Gold Lion
HAVAS LYNX, Manchester UNITED KINGDOM MUNDIPHARMA BIPHENTIN THE SCREAMER, THE DISRUPTOR Silver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New York USA BAYER PHARMACEUTICALS, INC. XOFIGO® (RADIUM RA 223 DICHLORIDE) BATTLE IN THE BONE Silver Lion
FCB HEALTH, New York USA BOEHRINGER INGELHEIM STIOLTO RESPIMAT GARAGE, LIVING ROOM, KITCHEN Silver Lion
McCANN NEW YORK USA TAKEDA/TRINTELLIX TRINTELLIX LIGHTER BLUE Silver Lion
CHE PROXIMITY, Melbourne AUSTRALIA COCHLEAR COCHLEAR HEARING IMPLANTS THE HEARING TEST IN DISGUISE Silver Lion
AREA 23, AN FCB HEALTH NETWORK COMPANY, New York USA ELI LILLY AND COMPANY HEALTH THE WORLD’S SMALLEST BOOTH Silver Lion
CDM NEW YORK USA BIOGEN SPINRAZA UNBRANDED ZACS PLAY DAY Silver Lion
HAVAS LYNX, Manchester UNITED KINGDOM CHUGAI / ROCHE SYSTEMIC JUVENILE IDIOPATHIC ARTHRITIS PATIENT SUPPORT OUCHIE Silver Lion
NBS, São Paulo BRAZIL CLIN KIDS NEBULIZER MASKS FOR CHILDREN STORIES TO INHALE Silver Lion
OGILVY & MATHER COLOMBIA, Bogotá COLOMBIA ECUADOR MINISTRY OF PUBLIC HEALTH SAVOR SAVER SAVOR SAVER Silver Lion
ELANCO ANIMAL HEALTH, Basingstoke / SAATCHI & SAATCHI DÜSSELDORF UNITED KINGDOM ELANCO DEWORMING PRODUCT DOG, CAT Silver Lion
FCB HEALTH, New York USA BOEHRINGER INGELHEIM STIOLTO RESPIMAT GARAGE, KITCHEN, LIVING ROOM Bronze Lion
KLICK HEALTH, New York USA NOVARTIS EDUCATION THE WRESTLER Bronze Lion
FLEISHMANHILLARD, Dublin IRELAND ROCHE PRODUCTS (IRELAND) LIMITED AND MS IRELAND DISEASE AWARENESS AND HEALTHCARE ACCESS THE MSUNDERSTOOD CAFÉ Bronze Lion
McCANN HEALTH, Shanghai CHINA GLAXOSMITHKLINE (GSK) CERVICAL CANCER VACCINE A WARNING FROM THE FUTURE Bronze Lion
DAVID, Buenos Aires ARGENTINA NOVARTIS NOVARTIS #TREATMEKINDLY Bronze Lion
GRUNENTHAL, High Wycombe / LANGLAND, Windsor UNITED KINGDOM GRUNENTHAL DISEASE AWARENESS CHANGE GOUT Bronze Lion
CHE PROXIMITY, Melbourne AUSTRALIA COCHLEAR COCHLEAR HEARING IMPLANTS THE HEARING TEST IN DISGUISE Bronze Lion
HAVAS LYNX, Manchester UNITED KINGDOM ASTRA ZENECA BRILINTA THE ATTACK Bronze Lion
THE CLASSIC PARTNERSHIP ADVERTISING, Dubai UNITED ARAB EMIRATES DUBAI HEALTH AUTHORITY PRESCRIPTION LABEL RX PRESCRIPTION STICKERS Bronze Lion

 

 

Source: Bizcommunity

Author: Not Mentioned

Link: http://www.bizcommunity.com/Article/196/111/178434.html

 

 

 

 

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